Our new survey highlights that 40 is the average age changes to the senses kick in
We're always interested to understand more about people's attitudes to ageing, so we've surveyed 1,500 adults recently to find out more about their experiences and concerns when it comes to getting older.
Interestingly, for many people it may be something they need to start thinking about much sooner than expected - with 40 coming out as the average age people actually start to notice a decline in their senses. Deteriorating eyesight is the most common complaint (70%), followed by hearing coming in at 41%. Meanwhile, just under a fifth of people we spoke to have experienced a decline in their taste or smell.
Failing eyesight is what most people are concerned about in relation to ageing (56%), closely followed by memory loss (52%). The under-25s, meanwhile, are particularly worried about possible hearing loss - it's more of a concern for them than any other age group.
When asked about their biggest concerns in relation to hearing loss specifically, people are over four times more worried about not hearing when being spoken to as opposed to not being able to tell if they were being talked about. It's music rather than romance, meanwhile, that people hold in higher regard - they're nearly three times more concerned about a reduced enjoyment of music as a result of hearing loss than they are about being able to hear the words 'I love you'. Men, it seems, are happy to suffer in silence and are nearly twice as likely as women not to have any concerns at all about experiencing a loss in hearing.
Meanwhile, people are more than twice as likely to compensate for a decline in hearing by increasing the volume on their television or radio (39%) than seeking medical advice (16%).
We asked our Lyric Business Manager Tania Rodrigues, who's also an audiologist, for her thoughts on the results. "It's to be expected that the senses might be affected by ageing; however, people might be surprised this starts at a relatively young age; 40 is the new 30 after all," Tania explains. "That can mean decades of living with an issue and the key is not to ignore it because of feeling self-conscious or exposed by a supposed 'weakness'.
"Technology has moved on and it's important that attitudes do too - so it's essential that anyone who feels they might be impacted by some sort of decline gets it checked out early and explores the options for treatment."